The project
DIGITAL SALES ENGINEER

The ‘digital’ sales engineer - redefining industrial sales
"In the next 3 to 5 years, professions and professional groups in the field of B2B industrial sales will no longer exist in their current form."

New & proven competences in industrial B2B sales

The digital transformation is fundamentally changing industrial B2B sales. New skills are required to be successful in the digitalised business world.
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6 modules - one goal!

Digital Marketing & Sales
To what extent do business social media platforms play a role? Who will generate sustainable content in the future? Is social selling the solution for industrial sales?
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Sales Psychology
Is knowledge of human nature still important in sales? How can you build relationships without customer visits? Is it even possible to build relationships and trust DIGITALLY?
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International Sales
Will business trips still be necessary in the future? Will intercultural competences be needed in the future? Do we still need to know foreign languages in the age of AI?
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Solution & Value Selling
Will customers prefer to buy products or solutions in future? Will products that require explanation also be sold online? Will the sales force still be needed?
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Digital Trust
How should you be digitally present? Are gestures and mimics still important in video calls? Can you convince customers digitally and generate trust?
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Use of AI in B2B Sales
Can AI really help in B2B sales?
Do we all have to become AI experts?
Do we still need traditional sales? What AI tools are available?
Lets ask AI!
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